marketing analysis

Google Analytics & Facebook pixel

Marketing data allows you to understand your customers’ behaviours, preferences and tendencies, and helps you make better informed decisions about your business. With the right data, you can identify and target your ideal customer base, optimize your sales funnel, and increase your overall revenue. Our team of experts can help you gather, analyze and interpret marketing data to help your business succeed in today’s competitive digital landscape.

sophisticated AI,
Simplified by Guardian One

Integrating your marketing data is crucial to unlocking the full potential of machine learning algorithms such as Facebook and Google's. By understanding what works and what doesn't, you can make informed decisions and improve your marketing strategy.

we configure your
data collection properly

To make informed business decisions, it's essential to enable, configure, and integrate each data source properly. Without full situational awareness from integrated data sources, companies risk making uninformed decisions.

what we do

how we track your efforts

Google Analytics

Having accurate and organized data is crucial for making informed business decisions. That's why it's important to have a Google Certified specialist properly configure your Google Analytics account after linking it to your website. You don't just want any data, you want data that can help drive actionable insights.

Google Ads

Integrating the Google Ads tracking script with Google Analytics is crucial for a successful ad campaign. It provides accurate data reporting on customers and enables faster optimization to deliver better results.

Facebook Pixel

Having the Facebook Pixel placed on your website and properly configured is essential for executing the full range of Facebook Ads campaigns and objectives. Without it, campaigns may under-perform and not deliver optimal results.

LinkedIn Insight Tag

A well-configured LinkedIn Insight Tag is essential for effective B2B advertising on LinkedIn. Without it, you won't be able to leverage LinkedIn's advertising features to their full potential, and your ad campaigns may underperform.

Analyze all apps

SnapChat, TikTok, Twitter, Amazon, Pinterest

Properly setting up and using tags, tracking scripts, or pixels from digital advertising platforms is crucial to achieve results in complex, multi-channel marketing efforts. It helps to close the loop between customer behavior on ad platforms and your website, and other marketing channels, leading to better data reporting and campaign optimization.

IP Address Matching
(B2B only)

Configuring your website to automatically identify the IP addresses of businesses visiting your site can provide valuable insight into potential leads. With this information, you can follow up with companies that showed interest in your services, even if they didn't fill out a contact form. By taking advantage of this B2B lead generation strategy, you may be able to close more deals and grow your business.

Google Search Console

Integrating Google Search Console with your website Analytics can provide valuable insights into your website's organic performance on Google. This information is essential for any SEO efforts you undertake and can help improve your website's visibility on search engines. It is crucial to have Google Search Console set up and verified to perform effective SEO work.

Dynamic Call Tracking

Tracking website-originated calls and their sources can provide valuable information to optimize and improve your ad campaigns. Understanding which marketing channels are delivering value can help you make better business decisions.

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